Mrs. Elyse Lanier, former First Lady of Houston, Texas, greeting Ambassador Swashpawan Singh, former Consul General of India in Houston.
At Garza Protocol Associates, we believe that where cultures collide, where business and diplomacy intersect, where titles meet egos, protocol is the tool that ensures success. Sonia Garza-Monarchi applies her years of experience, study, and practice to help others succeed, to teach, and to entertain.
Many Garza Protocol Associates clients are in the energy, hospitality and tourism, consumer products, or health care industries. Others are government agencies, educational institutions, or non-profits who serve an increasingly international and culturally diverse constituency. Sonia Garza-Monarchi works with professionals who have spent decades in their fields, and with those just starting out in the business world who are looking for a confidence-building edge. She is a regular speaker to corporations, professional groups and conferences about our interlinked world and the way protocol can build relationships.
The Protocol Perspective includes useful information on business etiquette, global protocol including countries' national days, news stories, and more.