CONTACT US: 713.863.8896
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    Garza Protocol helps clients build profitable relationships and coordinate productive international visits, events, and trade missions, while avoiding costly cross-cultural misunderstandings.

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    Garza Protocol
    Associates, LLC

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Our Services

Global Events

Global Events

Is your company hosting an international dignitary soon? Or, maybe you’re planning an event that has a distinguished guest of honor.

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Speaking

Speaking

Sonia Garza-Monarchi is an enlightening and entertaining speaker. With decades of experience working with international dignitaries, high-profile events, and many industries, she has stories to tell and lessons to share.

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Training & Coaching

Training & Coaching

Garza Protocol Associates can help your team use protocol to its advantage. We provide carefully tailored training in cross-cultural understanding, business etiquette, protocol, and more.

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Consulting

Consulting

If you’re doing business internationally, or working with a culturally diverse clientele or workforce, you realize that an understanding of other cultures isn’t a luxury, it’s a necessity.

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Our Work

Mrs. Elyse Lanier, former First Lady of Houston, Texas, greeting Ambassador Swashpawan Singh, former Consul General of India in Houston.

At Garza Protocol Associates, we believe that where cultures collide, where business and diplomacy intersect, where titles meet egos, protocol is the tool that ensures success. Sonia Garza-Monarchi applies her years of experience, study, and practice to help others succeed, to teach, and to entertain.

Many Garza Protocol Associates clients are in the energy, hospitality and tourism, consumer products, or health care industries. Others are government agencies, educational institutions, or non-profits who serve an increasingly international and culturally diverse constituency. Sonia Garza-Monarchi works with professionals who have spent decades in their fields, and with those just starting out in the business world who are looking for a confidence-building edge. She is a regular speaker to corporations, professional groups and conferences about our interlinked world and the way protocol can build relationships.

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The Protocol Perspective includes useful information on business etiquette, global protocol including countries' national days, news stories, and more.

Here’s what clients have to say about Garza Protocol.

  • I absolutely love reading your newsletter and appreciate your advice very much. Would you kindly add some of my team members to your distribution list? I am going to make your newsletter required reading.

    Many thanks!

    Clare Sullivan Jackson, CSEP
    President & CEO of Sullivan Group
    Event Marketing & Meeting Management
  • Excellent session – covered a lot of ground in a one-day session. Hit the high points and didn’t “major in minors.” As a participant, it was very obvious that a great deal of preparation and strategic filtering took place to deliver a very sound product.

    Fortune 500 Executive
  • Great real-life examples to illustrate points! Very engaging and enthusiastic.

    Fortune 500 Executive
  • Sonia was very engaging and a true expert on the topic. She’s a delight to listen to!

    Fortune 500 Executive
  • GHVB
  • AACC
  • Halliburton
  • Lockhead Martin
  • Cheniere
  • Walmart
  • BCM
  • FSD
  • FIU
  • US Airforce
  • NLGA
  • HESS
  • SIDO
  • AAPA
  • Direct Energy
  • APLU
  • EWI
  • ACC
  • Webster Group
  • Houston Airports
  • Marathon Oil
  • MD Anderson
  • The Sullivan Group
  • Memorial Herman

Mission

Garza Protocol’s mission is to help our clients succeed in the global market by providing practical protocol & business etiquette training, expert visit and event management, and strategies for corporate diplomacy.

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Our Typical Client Results

Build successful international business relationships. Communicate effectively with people from any culture. Apply the rules of protocol for strategic benefit.

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